Rural Enterprise Modernization Project

The project attempted to indigenize the One Tambon One Product (OTOP) concept that was considered successful in Thailand and Japan. However, only limited efforts were made to understand the likelihood of the success of this initiative in Pakistan. The reasons for the program's success in the other countries and whether the same positives were present in Pakistan were not assessed. Moreover, the success of such projects is often led by a bottom-up grassroots demand for the project outputs, yet this project was a top-down initiative. Future projects that rely on the transfer of foreign programs should assess the suitability of the concept before adapting it from one country to another.