Mid-Level Skills Training Project

An innovative campaign may be needed to attract women to nontraditional TVET training programs. The project emphasized providing opportunities for women, especially those from poor families and rural areas, to attend the TVET programs and to help them find employment after graduation. Campaign activities that proved effective included scholarships and a detailed outreach and communications plan targeting both female candidates and employers. Once enrolled in the TVET courses, female students received career guidance and OJT in industry, as well as targeted assistance to help them find employment after graduation.These innovative features played an important role to attract women to enroll in nontraditional TVET programs,