Distance Education Modernization Project

Another lesson arises from the novelty and innovation of the project - a higher priority should have been placed on social marketing and awareness raising among potential partner institutions and students, to ensure broad-based demand and a strong supply of market- oriented courses. There is great potential for self-sustainability in this model if its management is outsourced or it is transformed into a corporate entity, but inclusion of social marketing will be key to its success. Also, mobilization of the private sector requires effective communication and a credible monitoring mechanism to ensure that matching grants are used effectively.